Traditionally, Branding was always considered a part of Marketing and placed alongside Advertising, PR, etc. However, we look at Branding as an action that sits alongside the Business. A Brand is a reflection of what you do and how you do it. It’s not just about making sure your logo is looking good, it’s about aligning your organisation from top to bottom. With emphasis on both short and long term objectives, the Brand then percolates into Marketing, Operations, Finance, to ensure continued alignment and success.
There is a big difference between fashion and a fad. Fashion is something that is always present – it changes, transforms, and adapts itself to changing times, society, and industries. A fad on the other hand fades away. Your brand needs to be just like fashion. Hence, it is essential to craft each element strategically; its purpose, positioning, essence, personality, and identity, which are achieved through our strategic in-house proprietary methods.
The ones who can best manage change are the ones who survive. Every successful product or service that we use today started with extensive research about customers and competitors. An in-depth consumer behaviour research and market understanding is essential to map out the position of your brand and its future goals.
A brand architecture helps in smooth running of an organisation by maintaining a balance between brands and sub-brands. ABND’s in-depth study of an existing business model, followed by a strategy helps in maximising brand equity and increasing brand value.
Apart from the brand itself, what it speaks, how it speaks and where it speaks is also equally important. A clear brand communication strategy ensures that the brand essence remains constant across all platforms and across time.
A brand is more than a two-dimensional experience. It’s a 360-degree experience that includes buying, usage, and physical experiences. We work to bring brands to life by seamlessly combining branding, wayfinding, signage, art, and graphics into the built environment.
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